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The Object of Rotary is to “encourage and
foster the ideal of service as a basis of worthy enterprise.”
Rotary is a service organization. Since 1910, the Rotary Motto
has been “Service Above Self.”
Rotary strives to achieve it’s objective of
“Service Above Self” through activities in four primary
areas. These are often referred to as the Four Avenues of
Service.
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Club Service
This
“Avenue” promotes the development of acquaintance as an
opportunity for service. It involves the activities
necessary to make the Club function successfully and achieve
its goals. |
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Vocational Service
This area represents the opportunity
that each Rotarian has to represent the dignity and utility of
one’s vocation as an opportunity to serve society.
Rotarians promote and foster high ethical standards in
business and professions and promote the recognition of the
worthiness of all useful
occupations. |
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Community
Service
This “Avenue” relates to the activities
that Rotarians undertake to improve the quality of life in
their community. Particular emphasis is given to helping
children, needy families, the aged, the handicapped, and those
most in need of assistance. Rotarians strive to promote
the ideal of service in their personal, business, and
community lives. |
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International
Service
In this area, Rotarians strive for the
advancement of international understanding, goodwill, and
peace through a world fellowship of business and professional
persons united in the ideal of service. International
Service Projects are designed to meet the humanitarian needs
of people in many lands, with particular emphasis on the most
underprivileged children and families in developing
countries.
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Information on this page was created from the
following sources:
The Object of Rotary page on the Rotary
International web site
The ABCs of Rotary by Clifford L.
Dochterman, published by Rotary
International.
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